![]() There is a clear preference for natural or herbal solutions to the loss of harmony, of the feeling of imbalance.Īyurvedic spas are springing up across the country offering detox packages which will knock the kinks off your spine and the lines off your face. Holistic compensators like yoga and Ayurveda are therefore, very interesting to consumers. The world and India are looking for compensators, which will keep us healthy, help us look young and make us feel good. Technology advances make the past a liability and upends hierarchies- we become youth worshippers. Science gives us greater control over our bodies, yet we fear the unknown consequences of the chemical world. Stress is upon us, we are money-rich but time-poor. India is the diabetes capital of the world, not to speak of the Indian gene’s proclivity to heart attacks and strokes. There is a feeling of being rootless, of a sense of loss for what was, a fear for our future generations. ![]() On the one hand, many of these changes have been welcome to the modern consumer, on the other, they have consequences which need to be managed. ![]() Rapid urbanisation, the breakdown of traditional family and social structures, loss of confidence in long respected sources of authority, the arrival of India on the flat world, information flow sans boundaries and hierarchy. Indian society has seen a high level of change over the last two decades. The sense of vitality, feeling good and energetic, and, as important, looking young are the drivers of health and wellness.Įffect and counter effect. Today, freedom from disease is important but not enough. Decades ago, if you asked people about their health & wellness quotient, the response would have centered around how often did one fall sick. ![]() A trend which is reshaping several industries. ![]() I believe, we are witnessing a fundamental change in consumer behaviour all around the world and in India too. The Mediterranean food tradition has landed on Indian shores bringing with it reservatol rich red wine and polyphenol packed olive oil. Nip and tuck, snip and scrape - people will pay Rs 70,000-Rs 150,000 to get the Aishwarya look. ![]()
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February 2023
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